|Text on Button||REDDY KILOWATT The Mighty Atom|
White text on a blue background surrounding an illustration of a face with a lightbulb for a nose
Reddy Kilowatt was a character developed to be the official spokesman for generating electricity. Reddy Kilowatt served as the branding character for 70 years, first appearing in 1923. The mascot had an international presence, from South America to Africa. As a result of the character's popularity, it was seen on television, and items from jewelry to playing cards. Due to the changing landscape of energy production and consumption, Reddy Kilowatt declined in popularity. Currently a few licenses to use Reddy Kilowatt are still owned by electrical companies.