Rocky!

White text on a blue background.

This button was part of a campaign for Nelson Rockefeller, who unsuccessfully sought the Republican presidential nominee in 1960, 1964, and 1968. Though he did not achieve the presidency, Rockefeller, a businessman and politician, served as both the 49th Governor of New York from 1959 to 1973 and as the 41st Vice President of the United States from 1974 to 1977. Serving under President Gerald Ford, Rockefeller was considered to be politically liberal and progressive. Upon completing his tenure as vice president, Rockefeller retired from politics, choosing not to seek re-election in 1976 with President Ford. Besides his political career, Rockefeller is also recognized as having been an avid art collector for most of his life.