Save Your Ugly Face Buckle Up

Yellow text on a black background

The slogan on this button became popular in the 1980s as a tongue-in-cheek way to encourage young people to wear their seatbelts. The slogan appeared on buttons and posters that were posted in schools as part of the “Buckle Up America” challenge week, which gained popularity in the late 1980s. The National Highway Traffic Safety Administration and the Federal Highway Administration within the U.S. Department of Transportation have provided national leadership for traffic and highway safety efforts since the 1960s. Consistent with public/private partnerships that characterize motor-vehicle safety efforts, NHTSA sponsors “Buckle Up America” week, which focuses on the need to wear seatbelts at all times.