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Say Seiko

Say Seiko Advertising Button Museum
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Say Seiko button back Advertising Button Museum
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Large white text centered on a blue background.

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In 1881, at the age of 21, Kintaro Hattori opened a timepiece shop named, “K. Hattori & Co. Ltd,” in Tokyo. After many great successes, a major earthquake, and timely restoration work, the SEIKO brand was launched in 1924. SEIKO proved many times that they were at the forefront of time-keeping technology. In 1953, their commercial became the first radio commercial and TV commercial in Japan. SEIKO were the official time-keepers for the 1964 Tokyo Olympic Games as well as the 1992 Barcelona Olympic Games. They went on to manufacture the timers for 4 Winter Olympic games: 1972 in Sapporo, 1994 in Lillehammer, 1998 in Nagano, and 2002 in Salt Lake City. In addition, they introduced the first first wrist watch in Japan, the World’s first 6-digit LCD watch, and the World’s first GPS solar watch which auto-adjusts the correct time for the wearer based on GPS signals.


The Seiko Museum. (n.d.). Retrieved from

Seiko Milestones. (n.d.). Retrieved from


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