Senior Power

Blue large, capitalized, bold text on a white background.  Upper and lower portions of button are blue.

The "senior power" political movement emerged in the 1960s and '70s, spurred on by the Older Americans Act of 1965. Older adults formed local and national groups to lobby for increased Social Security, lower taxes, reduced rates on public transportation, and affordable housing. Some leading groups that used the "senior power" slogan were the National Council of Senior Citizens and the American Association of Retired Persons. Group members wore their "senior power" buttons to political conventions and local conferences or to the polls while voting. Some "senior power" buttons included the name of an organization or candidate; others simply featured the slogan.