Button shows the figure of a caped man in a red suit with a yellow lightning bolt and yellow boots over a black circle, bordered by a thin white circle and a larger red circle. White-bordered black text extends from outer red circle into inner black circle. A small white trademark symbol is on the lower part of the black circle.
MFG. ONE STOP POSTERS TM & copyright DC Comics Inc 1982
This button was issued in 1982 and depicts the superhero Captain Marvel, a comic book character introduced in 1940 in Whiz Comics #2, published by Fawcett Comics. Captain Marvel is the alter ego of Billy Batson. When Batson says "Shazam!", he becomes a flying superhero with superhuman strength and speed. Fawcett Comics stopped publishing Captain Marvel comics in 1953 due to alleged copyright infringement of DC Comics' Superman character. DC licensed the characters in 1971.'
The Captain Marvel character has appeared in comic books, movie serials such as Adventures of Captain Marvel (1941), animated videos, video games, and a live-action TV show in the 1970s. The exclamation "Shazam!" is also known as one of the catchphrases of the 1960s TV character Gomer Pyle.