|Text on Button||16 PAGES OF COMICS SATURDAY CHICAGO AMERICAN|
Blue text above and below an illustration of a man in a brown hat and a blue suit with a red tie on a white background
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GREENDUCK CO. CHICAGO
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The Chicago American was an afternoon newspaper founded in 1900 under the title "Hearst's Chicago American", which ran until 1974 when the rising popularity of TV ran it out of business.
In the 1930s the newspaper ran a series of buttons advertising the Saturday comics, featuring characters from popular strips including Betty Boop, Popeye, Buck Rogers, and Popeye's companion Wimpy, pictured here. J. Wellington Wimpy was one of the main characters in the Popeye comic strip, playing the "straight man" to Popeye and best known for his irresponsible financial decisions and love of hamburgers. E. C. Segar, creator of the strip based Wimpy on his first boss William Schuchert, manager of the Chester Opera House.
Murray, George. (1965). The Madhouse on Madison Street (Chicago: Follett).
Grandinetti, Fred. (2003). Popeye: an Illustrated Cultural History. (Jefferson, NC: McFarland & Co). pp. 5–6.