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Image Description | Yellow button with an illustration of a black smiley face. The right eye is slightly larger than the left eye. |
Curl Text | (SMILE, YOU'RE WITH SAFECO) |
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Additional Information | The classic yellow smiley face is comprised of a yellow circle, two black dots for eyes and a black arc ending in serifs for a mouth. It was designed in 1963 by by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.
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Catalog ID | SM0006 |