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|SMOKING STINKS AMERICAN CANCER SOCIETY
Blue text and an illustration of red and blue flowers with two white birds at top on a white background
Smoking stinks was the key slogan of a campaign against smoking by the American Cancer Society in the 1970s through the 1990s. They ran a series of commercials in 1978 depicting Rapunzel, The Frog Prince, and Sleeping Beauty rejecting their princes for smoking. The flower arrangement can be seen at the end of television commercials as an early representation in the media as the flowers represent something that smells nice and was adopted to contrast the bitter smell of cigarette smoke.
The Museum of Classic Chicago Television. (2014, March 18). American Cancer Society - Smoking Stinks - "Fairy Tales" (PSA, 1978) [video]. YouTube. https://www.youtube.com/watch?v=bQVNGFYSYts