So So Happy

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Cartoon smile on a yellow background

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The brand So So Happy created apparel, accessories, and animated shorts featuring bold lines and brightly colored creatures reminiscent of tokidoki or Kidrobot. They claimed to inspire positivity and acceptance. So So Happy’s online Instagram and Youtube page has been inactive since 2016, their twitter since 2017, and their website is now defunct.

This enthusiastic smiley face button was originally sold in a pin set with three other buttons, in addition to being issued on other garments such as crop tops.


So So Happy [@so_sohappy]. (n.d). [Instagram profile]. Retrieved October 9, 2020, from

So So Happy. (n.d.) About. [Youtube channel]. Retrieved October 9, 2020, from

Catalog ID SM0203