Illustration of gold and blue dolphin on blue waves under yellow, red, and pink sunshine with red text.
Sol is a beer created in Mexico in 1899. Now a subsidiary of Heineken, this light lager is enjoyed throughout the world. Sol is marketed to the younger, working class and often has suggestive advertising. The name of the beer is inspired by the reflection of sunshine on the first pot of beer. The artistic design with bright colors was popular during a campaign the 1980's.
Sol Cerveza. (N.d.). “Our Story”. https://www.sol.com/us/en/homepage