Illustration of a rat over black text on a yellow background
The slogan, "Don't Cook Dinner - Starve a Rat Today," emerged from the Women’s Strike for Equality March in New York City held on August 26, 1970, sponsored by National Organization for Women (NOW). The march was inspired by Betty Friedan’s original idea for August 26 as a national work stoppage, in which women would cease cooking and cleaning to set out on a strike in order to draw attention to the unequal distribution of domestic labor between men and women.
Cohen, S. (2015, August 25). Women's Equality Day: The history of when women went on strike. Time. https://time.com/4008060/women-strike-equality-1970/