Black text and an illustration of a beer bottle with sunglasses on it on a white background
Sol Beer is made by the Cuauhtémoc Moctezuma Brewery based in Monterrey, Mexico. Established in 1899, Sol was originally called El Sol and while the name has changed, the logo has always included an image of the sun. There are currently two types of Sol on the market, the original lager as well as a new product which mixes the beer with tomato, lime, and spice flavors. Today, Sol's brand continues to reflect the beer's ties to the sun through the slogan, "Taste the Sun."
Heineken Launches New Sol 'Taste the Sun' Global Marketing Campaign. (2018, November 01). Retrieved February 26, 2019, from https://www.brewbound.com/news/heineken-launches-new-sol-taste-the-sun-g...
Sol Cerveza. (n.d.). Retrieved February 26, 2019, from http://www.sol.com/us