Sunkist Good Vibrations

Blue Sunkist logo with orange-dotted "i" outlined in white above black text in a similar font on an orange background.

Sunkist® was first introduced as a soft drink in 1978 after extensive consumer research spanning two years, with intentions to compete with Fanta’s fruit flavored soft drink success.  The term “Sunkist” was originally trademarked by citrus growers in California and Arizona in 1893, when they founded Sunkist Growers Incorporated.  The Sunkist soft drink was cross-franchised by both Pepsi and Coca-Cola bottling companies, but never owned by either of the manufacturers.  Their first advertising campaign in 1978 featured television commercials featuring the Beach Boys’ 1966 hit, “Good Vibrations”.  The drink became the #1 selling orange-flavored soda pop sold in the U.S. by 1980.  The campaign was referenced in Marky Mark’s July 1991’s debut rap single as, “good vibrations like Sunkist”.  In 2007, the commercial was remade with the Gym Class Heroes’ cover of “Good Vibrations”.