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Swatch Bora Bora

Swatch Bora Bora Advertising Busy Beaver Button Museum
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Swatch Bora Bora alt Advertising Busy Beaver Button Museum
Swatch Bora Bora back Advertising Busy Beaver Button Museum
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swatch® / BORA·BORA
Image Description: 

Yellow watch face with black hands and black, white, and red abstract patterns. Black text with white and red logo. White border. When the button is moved, the alternate image is a yellow background with black text and a white border.

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BORA BORA is a line of Swiss made scuba watches made by Swatch as part of the Swatch Scuba watch line. The first BORA BORA came out in 1990 with the introduction of the 200-meter water-resistant Swatch Scuba line. The BORA BORA, along with other models from the Swatch Scuba line, are credited with saving the Swiss watch industry and playing a key role in the renaissance of the dive watch as an everyday watch.

Sources: 

Ruegger, R. (2015, January 12). Dive watches 101: How Swatch helped rescue the dive watch. WatchTime. Retrieved from https://www.watchtime.com/blog/dive-watch-wednesday-how-swatch-helped-re...

Catalog ID: 
AD0949
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