Take the Pepsi Challenge

Take the Pepsi Challenge Advertising Busy Beaver Button Museum
Category
Advertising
Event
Additional Images
Take the Pepsi Challenge back Advertising Busy Beaver Button Museum
Text on Button Let your taste decide. Take the Pepsi Challenge! Pepsi
Image Description

Black and red text on a yellow background, Pepsi logo on bottom.
Back Style
Locking pin
The Shape
Circle
The Size
Year / Decade Made
1970s
Additional Information

In 1975, PepsiCo ran a marketing campaign called "The Pepsi Challenge." It was a blind taste test where shoppers at malls and other public areas were asked to drink out of two different white cups - one cup contained Pepsi, while the other contained Coca-Cola. After drinking both, the shoppers were asked to select which drink they preferred. The results revealed that most Americans prefer Pepsi.  
Catalog ID AD0720