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Every summer Chicago hosts an enormous annual food festival, The Taste of Chicago, downtown in Grant Park. Visitors enjoy a vast array of food paired with music and family activities. The Taste started July 4th, 1980 and was a huge success its first year with 250,000 people attending. In 2017, this number rose to over one million.
Budweiser has long been a part of Taste of Chicago. In recent years, festival goers have visited the Bud Light Stage which showcases new and well-established performers each day of the festival.
History of the Taste of Chicago. (n.d.). Retrieved March 7, 2019, from https://www.chicago.gov/city/en/depts/dca/supp_info/taste_of_chicagohist...