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Thrifty Alexander

Thrifty Alexander Advertising Button Museum
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Thrifty Alexander button back Advertising Button Museum
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Text on Button: 
MEET THRIFTY ALEXANDER
Image Description: 

Smug-looking red-haired man wearing suit with knickers and red tie. Holding aloft a book labeled "bank book." Text in blue on a lime green background.

Back Paper / Back Info: 

Get your THRIFTY ALEXANDER BOOK by opening an Interest Account at the CITY BANK TRUST COMPANY

Syracuse, N.Y.

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Thrifty Alexander is the invention of the Harvey Blodgett Company who specialized in bank and trust company promotion. Blodgett's character shows up in ads for several banks in the 1920s touting the benefits of savings accounts. One particular gimmick involved a series of 52 collectible poster stamps available from banks upon opening a savings book account or for general bank promotion. The stamps chronicle Thrifty Alexander on his road to fortune.

The artwork was the creation of noted American cartoonist and graphic designer Frederick Goss Cooper. FG Cooper is best known for his big-head characters and work in lettering and graphic design. His logo appears in the print ad of the Syracuse Journal for the City Bank Trust of Syracuse, NY (1923, righthand column). Cooper's work is featured in posters, ads and books from 1910-1930. He was also a founder of the American Institute of Graphic Arts (AIGA).

 

Sources: 

Alexander's Happy (City Bank Trust Co.) [Advertisement]. (1923, January 16). Syracuse Journal, pp. 16-17.

Fidelity National Bank. (1915, July 25). Who Is Thrifty Alexander. The Spokesman Review, pp. 4-5. Retrieved July 28, 2020, from https://news.google.com/newspapers?nid=1314&dat=19150725&id=Sd0UAAAAIBAJ...

The Bankers Magazine. (1915). United States: Bradford-Rhodes & Company. p. 56.

Catalog ID: 
AD0040
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