Try It You'll Like It Orange

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The saying "Try it...you'll like it!" became immensely popular as a catch-phrase after the release of a commercial for Alka-Seltzer in 1971. The advertisement, which now holds a place in the CLIO Hall of Fame, comically depicts a gentleman explaining how his waiter repeatedly pushed him to try a dish which inevitably led to his need for the medicine's relief. After initially seeping into the minds of viewers via its association with the effervescent tablets, the commercial's catchy tagline later evolved into a stand-alone saying that was put on everything from buttons and t-shirts to coffee mugs and cookie jars. The term became a general offering of advice to keep an open mind -- an idea that was important among the younger generations of the 60s and 70s.