Tunnel of Love

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Text on Button TUNNEL OF LOVE - PARDON ME! HAVEN'T WE MET?
Image Description

Red rim and blue text on top of an illustration of blue water and a dark blue tunnel with red text on a white background in the center of the tunnel

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In the 1940s, a series of risqué pinback buttons became infamous as gumball machine and carnival prizes. These small novelties boasted bold, comic-style lettering and cheeky illustrations, often framed by red or blue borders. Their humor relied on double entendres and mild innuendo, pushing the era's boundaries of decency while remaining tame by today's standards. 

"Pardon Me! Haven't We Met?" captures the Tunnel of Love's risqué reputation in pinback form. These 1940s-50s carnival and gumball machine prizes thrived on delivering sly winks about the ride's notorious dark corners where strangers sometimes became acquainted. The button's faux-innocent question packaged adult humor for teenagers palming coins, making it the perfect pocket-sized rebellion. Similar to the popular carnival barkers of the time, these buttons said the quiet part out loud, with just enough plausible deniability to keep them spinning in gumball machines everywhere.

Sources

Cobweb Old Store Stock Warehouse. (2023a). Vintage 1940-1950’s in the mood novelty funny pinback button old store stock [eBay listing]. eBay. https://ebay.us/m/RymdSF

Cobweb Old Store Stock Warehouse. (2023b). Vintage 1940-1950’s pardon haven’t we met novelty funny pinback button old store stock [eBay listing]. eBay. https://ebay.us/m/kHGPRM

Midcentury Moderation. (2025). Humor pin button gag gift joke cartoon novelty sex tunnel of love mid century modern retro vintage [item listing]. https://midcenturymoderation.com/humor-pin-button-gag-gift-joke-cartoon-novelty-sex-tunnel-love-mid-century-modern-retro-vintage/

Ruby Mae Rose. (n.d.). 30s 40s novelty metal pinback • 1930s 1940s vintage pin [Etsy listing]. Etsy. https://www.etsy.com/listing/1733844380/30s-40s-novelty-metal-pinback-1930s

Small Vintage Vending. (n.d.). Penny King. http://www.smallvintagevending.com/third/penny_king.html

Worth Point. (n.d.-a). Vintage 1940-1950’s treat em rough novelty funny pinback button old stock [marketplace listing].

Catalog ID IB0891