Red text with the image of Charlie Chocks on a blue polka dot circle with red, white and blue banners coming off the sides of it on a white button.
Charlie Chocks was the character used to promote the Chocks line of children’s vitamins, which was the first chewable vitamin for children. The vitamins were introduced in 1960, and Charlie was used to market the product during Saturday morning programming. The character wore a flight helmet and looked somewhat like a superhero. By the early 1970s, all advertising of the product had ceased, as the company had introduced the Flintstones and Bugs Bunny vitamins, which eventually replaced the Chocks children’s line.
Brand Museum. (n.d.). Chock full of Charlie. Retrieved from https://brandmuseum.wordpress.com/2008/09/02/chock-full-of-pep/.