|Text on Button
|VOTE FOR JESSE JACKSON UNITED STATES PRESIDENT 1984 JOBS PEACE JUSTICE 1984
White text on an outer black edge with an illustration of the Captial with a rainbow and a photograph of Jesse Jackson and black and white text
|Year / Decade Made
In 1984, Reverend Jesse Jackson Sr. ran for President of the United States on the Democratic Party ticket. His primary strategy was to develop a “rainbow” coalition of African-Americans, Hispanic-Americans, Arab-Americans, Asian-Americans, Farmers, the Poor and Working class, LGBT, and Progressive Whites to become his voter base. This rainbow is depicted on a lot of materials produced by his campaign highlighting the enthusiasm many felt for his diverse and inclusive politics. His policy positions included: removal of Reagan-Era tax cuts for the rich, slashing the Department of Defense budget, and the adoption of a single-payer healthcare system. Jackson only garnered 18.2% of the Democratic vote and thus never moved past the Primary stage, instead yielding to Walter Mondale who secured the nomination.