|Text on Button||WALLACE FOR PRESIDENT '68|
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George Wallace ran for President in 1968 under the banner of the American Independent Party. His campaign attempted to utilize a unique strategy, given that third party candidates in national elections don't usually gain much support, by focusing his attention on southern states to earn their electoral votes. The goal was to earn enough votes to force Congress to vote for the winner of the Presidential election. His opponents were Richard Nixon (Republican) and Hubert H. Humphrey (Democrat).