Watch Ford in '48

Blue and yellow background with white text and an illustration of a man holding a telephone reciever in the upper right corner

“Detroit says: ‘Watch Ford in ’48’” was a slogan used by the Ford Motor Company as part of a 1948 advertising campaign. The slogan appeared in both print and radio advertisements, as well as on other materials like this button, and played up the city of Detroit’s clout in the automotive industry. Detroit, which has come to be known colloquially as “The Motor City,” was world-renowned as an automotive powerhouse. For the majority of the 20th century, Detroit housed the headquarters for Ford and its subsidiary brands, along with the other two major American car manufacturers, Chrysler and General Motors.