|Text on Button||WATCH WILL WIN|
Gold and blue text and an illustration of a key on a white background
Wendell Willkie was the Republican presidential candidate who ran against Franklin Delano Roosevelt in 1940. His campaign produced millions of buttons in response to items in the news about Roosevelt in an attempt to gain name recognition.
Willkie was a lawyer from New York, who campaigned on issues such as international relations, which addressed the United States role in World War II. He lost the election to Roosevelt, who had won 85% of the electoral college. As a result, Roosevelt would go on to become the first president to be in office three terms, before the 22nd Amendment to the U.S. Constitution, ratified in 1951, would limit a president's time in office to two terms.