We Go That Extra Mile For You

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“We go the extra mile for you” was the advertising slogan used by the Amoco Corporation in the early 1980s. Introduced in November 1983, the slogan was meant to promote the image of a company that would go above and beyond to satisfy its customers.

Amoco began as the Standard Oil Company of Indiana to provide gasoline for the rapidly expanding automobile market. In 1925, Standard Oil took over the American Oil Company, and began marketing as Amoco. Soon, Amoco was the nation’s top natural gas producer. In 1998, Amoco merged with British Petroleum becoming the top producer of both oil and natural gas in the US.