|Text on Button||we're hooked on Books CAMPBELL AND HALL|
Green text on a yellow (possibly faded from orange) background
"Hooked on Books” was a tagline featured on library advertisements, including buttons and posters, created by Campbell and Hall in the late 1960s to early 1970s. Advertisements referenced being addicted to library books with common drug addiction text.
An example from a poster includes:
Hooked on Books? A book addict need NEVER suffer WITHDRAWAL PAINS!! THE HABIT: develops with CLOSE CONTACT. SIDE EFFECTSSS → 1. Vocabularies improve 2. Eyes brighten 3. Horizons enlarge. COLD TURKEY → Library is Closed. Overdose? → eyedrops. ANTIDOTE - UNKNOWN. CURE - NO SUCH THING!
In the 1970s, a surge of anti-drug rhetoric and campaigning took place. The Nixon Administration Ad Council spent over 100 million dollars on anti-drug campaigning between 1970 and 1972. Heroin was notably a problem for the American populace, and President Nixon in 1971 called drugs, “America’s public enemy number one.” With the widespread knowledge of and effect of drugs during the 1970s, memorabilia and items centering around drugs were common during this time.
From the wilds of Bethel came a flat package... (2010). [Blog]. Retrieved from https://bookshelvesofdoom.blogs.com/bookshelves_of_doom/2010/05/from-th…
National Research Council: Committee on Substance Abuse Prevention Research (1993). Gerstein D.R., Green L.W. (Eds.). Preventing Drug Abuse: What do we know? [Ebook] Washington (DC): National Academies Press, 1. Retrieved February 20, 2021 from: https://www.ncbi.nlm.nih.gov/books/NBK234579/
Siff, S. (2018). “Why Do You Think They Call It Dope?”: Richard Nixon’s National Mass Media Campaign Against Drug Abuse. Journalism & Communication Monographs, 20(3), 172–247. https://doi.org/10.1177/1522637918787804