|Text on Button||WhAt you see is whAT you GeT|
Black background with orange text
|Curl Text||Copyright Best Seal Corp. NY. NY 10013. 1971|
|Year / Decade Made|
"What you see is what you get" is an expression popularized by Flip Wilson in his performance as the drag character Geraldine in Rowan & Martin's Laugh-In in the late 1960s and on The Flip Wilson Show.
Evidence suggests that the phrase was coined in the 1940s; the earliest citation of a form of the phrase traces back to an ad for a Filmo Sportster 8mm film camera in The Charleston Gazette in November 1949:
The citation of the phrase in its exact form was first seen in print from an ad for a house sale, in The Oakland Tribune, May 1966:
The meaning and origin of the expression: What you see is what you get. (n.d.). In The Phrase Finder. Retrieved from: http://www.phrases.org.uk/meanings/what-you-see-is-what-you-get.html.