Whitney Museum Ground Breaking

Red background with three white rectangular fields with blue borders that contain red all capitalized text and a blue ampersand in the bottom left corner after the first two white rectangles text fields.

Lawrence Weiner designed this for the Whitney Museum groundbreaking event in 2015. Weiner is a conceptual artist who often works with typography and text.

The Whitney Museum of American Art was begun by sculptor Gertrude Vanderbilt Whitney’s advocacy on behalf of living American artists. In the early twentieth century, artists were facing difficulties exhibiting or selling their work in the United States. Mrs. Whitney began purchasing and showing their work in her studio, thereby becoming the leading patron of American art from 1907 until her death in 1942. The Whitney Museum was opened in 1931 and became the first museum collection to feature the work of living artists.