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The logo on this button is for the band The Who. It was first used on a poster at the Marquee Club in London to promote the band for a show. They played at the club frequently in the late 1960s along with other popular rock bands at the time. The Marquee Club was a popular venue for other well-known rock bands including The Rolling Stones, Led Zeppelin, Pink Floyd, and many others. The Who were first formed in London in 1964 and is considered one of the most influential rock bands of the 20th century.