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During the 1948 presidential election, standing president Harry Truman used the phrase “I'm Just Wild About Harry” as one of his campaign slogans. The slogan, which came from a song by the same title by Noble Sissle and Eubie Blake and was also used as his campaign song, was featured on buttons, pins, and banners across the country. The election's outcome was one of the most shocking in history. Most believed that Truman's opposition, Republican Thomas Dewey, would win the election because of his debating skills and his choice to stay quiet on controversial issues. Yet Truman's aggressive campaign won the election, earning him a second term in office.
United States Presidential Election, 1948. (n.d.). Retrieved September 26, 2015 from: https://en.wikipedia.org/wiki/United_States_presidential_election,_1948#...