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Wild for Mlle

Wild for Mlle Ice Breakers button museum
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Wild for Mlle button back Ice Breakers button museum
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WILD FOR MLLE
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An illustration of a  pink colored cheetah-human hybrid with black text on a white background.

Curl Text: 

N G SLATER CORP NYC 11 © AT THE POP-OP CORP. 1966

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The Mademoiselle Cheetah was created by the Pop-Op Corporation as part of the advertising for the Cheetah Club, a nightclub and discotheque opened in New York City in 1966. It was considered to be the "granddaddy of the big commercial disco," and included a library, movie room, and color television, and served as an intermedia experience for its guests. In 1967, it hosted a year-long run of the musical Hair before it debuted on Broadway. Though the club closed in the 1970's, it was later reopened as a Latin-American dance club on 52nd near 8th, and is widely cited as the birthplace of salsa music.

Sources: 

Public Broadcasting Service (PBS). (2009). Latin Music USA: Chapter 5: Our Latin Thing & the Fania All-Stars.

Watson, Steven (2003). Factory Made: Warhol and the Sixties. New York: Pantheon.

Zoglin, Richard. (2008, August). "A New Dawn for Hair". Time. 2008 issue, pp. 61–63

Catalog ID: 
IB0237
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