Win With Jick

Superimposed red single-tone photographs of Kennedy and Nixon with red text above on a yellow background

The presidential election of 1960 included Democratic candidate John F. Kennedy running for his first term against Republican incumbent, Richard Nixon, in the first election to include all 50 states. The campaign featured heightened use of media and various merchandise on both sides of the aisle, including the ever popular pinback buttons promoting JFK and LBJ as well as those touting “Experience Counts,” and lobbying for Nixon’s reelection. 

The 1960s also brought about a new sort of satirical humor, often amplified through the pinback button and sold as gifts in novelty and headshops. “Win With Jick,” was a satirical slogan paired with a composite image of Richard Nixon and John F. Kennedy that was offered as a laughable neutral alternative to the 1960 election, perhaps highlighting the idea of two wings, same bird in relation to the two-party system, or as a cheeky rebuttal to the spamming of political campaigns, or simply as a laugh for the undecided voter. In the end, JFK won by both Electoral College as well as popular vote.