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| Text on Button | Wralph Wrangler |
| Image Description | Orange background with a large illustration of a white dog wearing overalls with a bandana in the front pocket with orange text on a white background below the dog. |
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| Additional Information | Wrangler jeans was created in 1947 by the Blue Bell Overall Company, founded by C. C. Hudson. Using the help of famous designer Bernard Lichtenstein (known as “Rodeo Ben”), the company developed a jeans line for cowboys that introduced innovations such as rear pocket positioned for comfort in the saddle and a zip fly. Rodeo champions wore Wranglers, and the brand is inextricably linked with cowboy culture to this day. In the 1970s, the Pro Rodeo Cowboys Association endorsed Wrangler. Wralph Wrangler was created in 1975 as part of the plush promotion when the brand launched the children's line. |
| Sources |
Buckley, J. (2024). Wrangler Jeans. Pop Culture Universe: Icons, Idols, Ideas. https://popculture2-abc-clio-com.libaccess.sjlibrary.org/Search/Display/1767890 Batchelor, B. (2024). Fashion in the 1970s. Pop Culture Universe: Icons, Idols, Ideas. https://popculture2-abc-clio-com.libaccess.sjlibrary.org/Search/Display/1513521 Wrangler. (n.d.) Our History. Retrieved September 24, 2024, from https://www.wrangler.com/history.html |
| Catalog ID | AD1105 |