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| Text on Button | YOUNG'S YANKEE SPARKIE CLUB |
| Image Description | Blue text on a white background with a blue and white illustration of a boy with exaggerated features wearing a beanie and sash, both decorated with lightening bolts |
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ST. LOUIS BUTTON CO MFRS., ST. LOUIS, MO |
| Curl Text | © ARTHUR-SAMPSON ENTERPRISES, INC. |
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| Additional Information | “Young’s Yankee Dairy” was a dairy off Route 2 in Walla Walla, Washington. The dairy sold milk products, including ice cream. Young’s Yankee Dairy was open for visitors to stop in for fresh milk or a treat in the 1950s. Though it is no longer operational, Washington continues to be a popular state for local dairy farms. If you are looking for fresh, pasteurized milk, you are likely to still find quite a few locations in Walla Walla, Washington! The character on the button is a puppet named Sparkie, from the children's radio show Big Jon and Sparkie. The radio show ran from 1950-1958 and centered around Sparkie, an "elf from the land of make-believe" who acts just like a real boy. The Sparkie Club was a sponsorship and merchandising program related to the show. It involved companies paying for special promotions relating to the show so fans could mail in proof of purchase (for example, ten milk bottle caps or milk carton lids) to get a specifically branded Sparkie Club Button. |
| Sources |
Drazan, Joe. “Bygone Walla Walla: Vintage Images of the City and County (and Beyond), Collected by Joe Drazan: Young’s Dairy Memorabilia.” Bygone Walla Walla, 30 Nov. 2017, wallawalladrazanphotos.blogspot.com/2017/11/youngs-dairy-memorabilia.html. Accessed 20 Sept. 2023. “VINTAGE YOUNG’S YANKEE DAIRY MILK ONE QUART CONTAINER with “BILLY BREAK-O’-DAY” | #1847200411.” Worthpoint, www.worthpoint.com/worthopedia/vintage-youngs-yankee-dairy-milk-one-184…. Accessed 20 Sept. 2023. Sponsor Magazine. (1952, August 25). How to get the most out of a kid show. Sponsor, 32-35, 83-85. https://archive.org/details/sponsormagazine-1952-08/Sponsor-1952-08-2/ |
| Catalog ID | CL0664 |