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1972 George Lois initiated every New Yorker into a new team: You're too heavy for the Mets? You're too light for the Jets? You're too short for the Nets? You're just right for the Bets! His clean sports angle made Off-Track Betting socially acceptable, and New Yorkers entered sleazy smoke-filled OTB parlors in droves and the city made a bundle. 2", NG Slater curl text. Locking style pin |
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