11 A.M.

On a white background appears an illustration of a sweating man with a large block of melting ice affixed atop his head. Text appears on the block of ice and bellow the man. 

In the early 1900s, along with other tobacco companies, Tokio Cigarette issued many 7/8" cartoon pinback buttons displaying comic art by famous cartoonists of the day. They were given out as premiums with a purchase of Tokio Cigarettes.

Rube Goldberg (1883-1970) was an American cartoonist and inventor who is best known for his cartoon depictions of impossibly complicated machines to accomplish simple mundane tasks. Goldberg is the only person ever to be listed in the Merriam-Webster dictionary as an adjective.

Goldberg was a founding member and first president of the National Cartoonists Society, whose Reuben Award for cartoonist of the year is named after him. He received a Pulitzer Prize for his political cartooning in 1948, and in 1995 was honored with a commemorative stamp as part of the "Comic Strip Classics" series from the U.S. Postal Service.