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| Additional Images |
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| Sub Categories | |
| Text on Button | WE ♥ PEOPLE WHO BUY BUTTONS |
| Image Description | Black text and a red heart on a white background |
| Curl Text | I ♥ ORDERS , POWERLINE , 7792 |
| Back Style | |
| The Shape | |
| The Size | |
| Additional Information | The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world, like on this self-referential button. |
| Catalog ID | IL0118 |