White block text and a light green marijuana leaf on a dark green background.

Established in 1970, NORML is a nonprofit public-interest advocacy group that lobbies for state and federal marijuana policy reform. During the seventies, NORML led a successful attempt to decriminalize minor marijuana offenses in eleven states and to lower penalties in several others. Today, it is the group's mission to influence public opinion sufficiently to have marijuana prohibition repealed. They support both decriminalization and legalization. 

White text on two black banners and black text with white shadow on a turquoise background. 

The International Union, United Automobile, Aerospace and Agricultural Implement Workers of America, known as the United Auto Workers (UAW), is an American labor union which represents workers in industries such as autos and auto parts, health care, casino gaming and higher education. 

Top three quarters of the button have a black background, bottom quarter has a white background. Black text on white portion with the top of the letters meeting the boundary of the black portion. There is a white tree coming out of top of the  letter "I" into black portion.

This button, distributed by the ENACT (Environmental Action for Survival) Ecology Center of Ann Arbor, Michigan, touts one of the popular mantras of environmentalists in the late 1960s and 1970s: Survival. The mounting environmental degradation of this period provoked questions about the future of humanity and concerns about its survival. As part of this movement, the Ecology Center was established one month after the first Earth Day in 1970. This establishment sought to promote environmental awareness, education, and advocacy through endeavors such as recycling programs, community projects, and environmental lobbying.

Red apple with white number 6 in the center; red text on a white background. 

Local 6, Hotel Employees & Restaurant Employees International Union, also known as Unite Here, represents workers in New York City who work in the hospitality, gaming, food service, manufacturing, textile, laundry, and airport industries. Local 6 grew out of the hotel and restaurant workers strikes in 1912, 1929 and 1934 and now provides major support for employees in  the hotel and club industries in New York. 

Illustration of a person with dark hair and blue shirt carrying white flag on red background, blue text on white flag

During the 1960s and 1970s, the anti-nuclear movement started, which includes avariety of social movements that opposed various nuclear technologies. Parts of these movements were large anti-nuclear demonstrations and protests. Anti-nuclear power protests would include protesters with flags bearing the words “No Nukes!”

There can also be significance to a woman holding the flag on the button. Women Strike for Peace, a women’s peace activist group in the United States, marched to demonstrate against nuclear weapons. 

Drawing of a tree with green leaves and an orange/brown trunk on a darker green background. Tree has eyes, mouth, and a branch for a nose. Yellow snakes form text in leaves near top of button and white speech bubble with black text to right of tree's mouth. Plant with yelllow leaves to left of tree.

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White text and union label on blue background with a white ring around the border. 

The Oil, Chemical & Atomic Workers International Union (OCAW) is a union under the The American Federation of Labor and Congress of Industrial Organizations (AFL–CIO), the largest federation of unions in the United States.

Top portion blue background, bottom portion green, white text, large white E in middle overlapping both blue and green portions

Earth Day was founded on April 22, 1970. It originated from a 1969 UNESCO Conference in San Francisco and is celebrated all over the world as well as the United States. 

Royal blue background with red border along edge; illustration of Liberty Bell in white in middle; white text above and below bell

When the United States (US) entered World War I, the federal government began selling liberty bonds to citizens to help cover war expenses. These bonds, sold primarily by the girl and boy scouts, were small loans taken by the US government in which they would repay the citizens in the future. The first two Liberty Loan Acts proved insufficient, so a Third Liberty Loan Act was passed in 1918. It permitted the issuance of three billion dollars in war bonds at an interest rate of 4.5% for up to ten years. The Third Liberty Loan, also, proved insufficient, so the government passed a fourth act later the same year. It allowed even more funds at an even higher interest rate. Artists were commissioned to create posters.  Famous actors, such as Charlie Chaplin, gave speeches encouraging the public to do contribute to the war effort by purchasing liberty bonds.

Fluorescent orange text on black background

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