Yellow text on a red background.

Tecate is a popular pale lager named after the city of Tecate, Baja California, where they were first produced in 1943. Originally brewed by a local company, Tecate was acquired by Cuauhtémoc Moctezuma in 1955. Tecate is sold in both distinctive red aluminium cans and in twist-top bottles. Tecate beer is one of the most popular beers in Mexico and California and is typically drunk pouring lime and salt on top of a can of the product. "I Tecate My Body" was the slogan for an ad campaign in the 1980s, which generally featured attractive women in little to no clothing.

Yellow button with an illustration of a black smiley face.

The classic yellow smiley face is comprised of a yellow circle, two black dots for eyes and a black arc ending in serifs for a mouth. It  was designed in 1963 by by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.

The design and concept is quite simple and was definitely used before Ball’s 1963 version. However his has become the most iconic. Variations have been used for advertising campaigns and in popular culture ever since.

White background with a red banner with a white star on top and a blue banner with a white star on the bottom. The texy lays between the banners and is blue

The phrase "Hey Rube" is an old carnival term meaning there was a physical confrontation between locals and the carnival folk. If "Hey Rube!" was called out it meant there was trouble and assistance was needed right away.

A great source for Carnival terminology is Sideshow World.

Silver profile of Mao Zedong over red background. 

The button was worn during the Cultural Revolution, a social movement spearheaded by Chairman Mao Ze-Dong. The movement took place between 1966 - 1976. The purpose was to instill Communist ideologies and remove capitalism and traditional Chinese culture from society. The Cultural Revolution quickly escalated and students formed a paramilitary group called the Red Guards. They attacked intellectuals such as teacher, professors, scientists; and even the elderly members of their family for not sharing the same views. The Cultural Revolution was a period of chaos and devastated  China intellectually and economically.

The text on the center of the backside reads "Long live Chairman Mao." The words are in Mao's own hand-written calligraphy. The words on the bottom left reads "China," and the bottom right reads "Shanghai."

Black text above descending horizontal orange, red, and blue stripes over white background. 

United Airlines' "You're the Boss" ad campaign was used during 1976-77 to attract business travelers. Leading up to this campaign, the company researched its customers and their needs and found that business travelers made up around 50% of them. As a result of this research they expanded carry-on luggage space and emphasized food and drink quality.  

United Air Lines was formed with the merger of Boeing Air Transport, National Air Transport, Varney Airlines and Pacific Air Transport in the 1930s. United is the world's largest airline when measured by number of destinations served (as of 2014).