White text over red background. 

Named after a well-known street in London, Pall Mall is an American brand of cigarettes founded in 1899. It was first marketed to upper-class consumers as a high-end product and later reached its peak in the 1960s when it became the number one cigarette brand in the United States. In 1965, Pall Mall launched its “I’m Particular” campaign that involved distributing red and white buttons with the memorable slogan. Ads were also printed in magazines that read, “If you, too, are particular about taste, you don’t have to wear a button to prove it! Simply smoke Pall Mall.”

Pall Mall cigarettes were author Kurt Vonnegut’s favorite to smoke. He took such a liking to them that he often included the brand in many of his novels. Vonnegut was even quoted to have said that Pall Mall was “a classy way to commit suicide.” They also made an appearance in Stephen King’s 1989 novel The Dark Half.

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Released on July 29, 1980, the Hall & Oates album Voices was the first produced by Daryl Hall and John Oates themselves. The release of the album was accompanied by an ad campaign that included the button seen here. Voices spawned four hit singles, including “How Does it Feel to Be Back,” “You’ve Lost That Lovin’ Feeling,” the top five hit “You Make My Dreams,” and the No. 1 hit, “Kiss on My List.” The album helped Hall & Oates become the best-selling duo in rock history. 

Red text on white background. 

Blue and Pink octagonal clock centered between red text over white background. 

“I Roll ‘n’ rock around th’ clock” is a reference to the famous song "Rock Around the Clock" by Bill Haley and his Comets. This song was the first “Rock ‘n’ Roll” song: a song that combined country with rhythm and blues and western swing. The song took some time to rise to fame. When first released by Bill Haley’s personal record label, Sunny Dae, the record label flopped. Billy Haley and his comets kept working on the timing and rhythm until it became the well-known song recognized today. It’s inclusion in the film Blackboard Jungle helped boost it to world fame, and some critics state that this association with the song and youth truancy and deviation in the film was the origin of rock ‘n’ roll’s correlation with rebellious teenage behavior.

Two hearts above blue and read text over yellow and white background.

Topps, a company that is best known for sports memorabilia, produced "Wise Guy" pins during the 1960s that featured  satire/parody for novelty and humor.

Black and white text over red background. 

Topps, a company that is best known for sports memorabilia, produced "Wise Guy" pins during the 1960s that featured  satire/parody for novelty and humor.

Pink horse with pink lines around black text over white background. 

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Lazy, white clouds under blue text over blue background. 

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Sketched puppy (with major puppy dog eyes) between brown text over yellow background. 

The phrase, "Happiness is a warm puppy" was first made popular by Charles Schulz, the creator of the Peanuts comic strip. In the comic that ran on April 25, 1960, Lucy hugs Snoopy and says, "Happiness is a warm puppy." The quote became one of the comic's most famous phrases, leading to production of Peanuts merchandise featuring the quote, various riffs on the phrase, and even inspiring a Beatles song. 

Red and yellow bowling pin above yellow text over red background. 

Bowling as a game goes back to at least 3200 BCE Egypt, and the sport was popularized throughout Europe beginning in the 3rd-4th century AD. European colonists in the 17th century brought the game to the United States, where eventually men's and women's bowling leagues with standard rules were formed between the late 1800s and early 1900s. Over the 20th century, bowling rose in popularity, and the United States Bowling Congress claims that currently more than 67 million people in the United States bowl each year.