Quality First

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Text on Button QUALITY FIRST THE WHITEHEAD & HOAG CO. NEWARK N.J.
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Gold and black text over yellowed background. 

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This promotional button advertises the Whitehead & Hoag Company.  This company was started by Benjamin S. Whitehead and Chester R. Hoag in 1892. It was to later become one of the largest advertising novelties manufacturers, and the company was the largest button manufacturer. Interestingly, the company would pay children who lived around their factory to place pins and paper in the back of buttons, since the machines lacked the capacity to do so. The company accepted button orders from groups like the Socialists, the Communists, among others. In WWII, they halted regular button production and transitioned into producing identification buttons. They did eventually return to producing buttons sometime after WWII ended. The company was later sold to the Bastian Brothers and the company’s original name was retired in 1965.

WHITEHEAD & HOAG COMPANY HISTORY. (n.d.). Retrieved from http://www.tedhake.com/viewuserdefinedpage.aspx?pn=whco

Catalog ID IN0040

Photomaton

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Text on Button Photomaton
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Photograph of a businessman encircled by gold border over black background. 

Curl Text PHILADELPHIA BADGE CO. PHILA. PA.
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The"Photomaton" was the name of the first Photo booth. It was invented by Russian-American photographer Anatol Josepho in 1925. The original Photomaton was located in New York Cty cost 25 cents to operate, and took 8 images per customer. In 1927, Josepho sold the patent rights to his invention to a group of investors led by Henry Morgentahau for a million dollars. In 1934 the Photomatic was invented, it was completely automated and replaced the Photomaton in photo booth locations around the United States.

Catalog ID IN0062

Palm Springs Sun

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Text on Button PALM SPRINGS
Image Description

Smug, orange sun above black text over yellow, plastic background. 

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Palm Springs is a desert city in Southern California. It has a hot desert climate and over 300 days of sunshine a year. The city became a resort city in the early 1900’s when health tourists flocked to the city to treat conditions that required the dry desert heat. The city is known for its hot springs, resorts and hotels, golf courses, spas, and mid-century modern architecture. Palm Springs has also become a popular destination for retirees.

Catalog ID IN0051

My Eyes Have Had It

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Text on Button MY EYES HAVE HAD IT! HAVE YOURS?
Image Description

Lenticular lady's eye between white text over purple background. 

Curl Text B.S.H ADVERTISING INC. SYRACUS N.Y. 13208
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"My eyes have had it! Have yours?" was part of an advertising campaign for Martin Optical. The Martin Optical practice was located in Gettysburg, Pennsylvania, and operated during the late 1950s to the early 1970s. The campaign targeted children and ran in The Gettsyburg Times in the 1960s.

See more innovative and unique buttons in action on the Busy Beaver blog.

Sources

"My eyes have had it! Have yours?" [Advertisement]. (1967, September 13). The Gettysburg Times, p. 7.

Catalog ID IN0042

Parisian Novelty Company Mr. Banker

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Text on Button MR. BANKER: MEMBERS OF YOUR PROFESSION CALL ME A "GIMMICK" MAN. I SELL DELUXE BANKING PROMOTION PIECES - PLASTIC POCKET CALENDAR CARDS, SAVINGS BANKS, TAPE MEASURES, THERMOMETERS, CHECK BOOK COVERS, PAPER WEIGHTS AND SCORES OF OTHER BONAFIDE BANK ADVERTIS
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Blue text on a white background and a symbol with PNCo on the top left.

Curl Text PARISIAN NOVELTY CO. 85
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The Parisian Novelty Company was a button producing company which was founded in Chicago, Illinois, in 1898. In 2008, the button portion of the Parisian Novelty Company was sold to the Matchless Group and renamed Matchless Parisian Novelty, Inc.

The button addresses "Mr. Banker" which draws attention to the light-hearted profession of button sales compared to the stereotypically stodgy environment of a bank. However, it then explains that buttons, though "gimmicky," may be beneficial to the advertisement of a bank. The button also provides contact information for a salesperson by the name of Louis L. Joseph, jr.

Catalog ID IN0049

McGovern Is Tops

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Text on Button McGOVERN IS TOPS FOR AMERICA
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Blue circle with white stars encircled by red circle encircled by red text and stars over white background with stake through the center. 

Curl Text HANTICO LIME, 431 5951 Union Bug
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George McGovern (1922-2012) was a democratic candidate for US President in 1972. In addition to supporting abortion rights and the legalization of marijuana, he became the first US Congressman to speak out against the Vietnam War in 1963. McGovern was not a peace dove. He served in the Army Air Force (1943-1945) during World War II (1939-1945).  McGovern flew thirty-five combat missions while piloting a B-24 Liberator, earning him the Air Medal with three oak leaf clusters and the Distinguished Flying Cross for his service in European Theatre.

Catalog ID IN0041

Loose Dudes

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Text on Button LOOSE DUDES
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Marijuana print text over American flag (featuring marijuana leaves in place of stars) background. Metal clip glued to the top right of the button face. 

Curl Text One Nation Under Jah In Loose Dudes We Trust Buttons by BusyBeaver.Net
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Catalog ID IN0046

World Champion Log Rollers

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Text on Button I HAVE SEEN THE WORLD CHAMPION LOG ROLLERS 1933 WORLD'S FAIR
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Black text on light wood-colored background.

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A Century of Progress International Exposition was the name of a World's Fair held in Chicago from 1933 to 1934 to celebrate the city's centennial. The theme of the fair was technological innovation. The fair's motto was "Science Finds, Industry Applies, Man Conforms." The fair held many different events including logrolling, in which lumberjacks or other competitors attempt to balance on a log the longest while it is rolling in the water. The contest involves two lumberjacks, each on one end of a log floating in the river. One starts rolling the log, and the other is forced to keep up. The lumberjacks try to stay on the log while attempting to cause the competitor to lose their balance.

In the 1920s and 1930s, log rolling was popular as a spectator sport. A group of log rollers headed by Jimmy Murray toured the country, attending state and county fairs, exhibiting their skills to the public through trick and fancy log rolling.  The 1933 world champion of log rolling, Wilber Marx, was featured in a popular news reel of the time, and he gained national popularity.  This group of log rollers would have been the featured performers at the 1933 World’s Fair log rolling exhibition.

Sources

Freedman, Lew. (2011).Timber!: The Story of the Lumberjack World Championships. Madison, Wisconsin: University of Wisconsin Press.

Catalog ID CH0122