Achieve Total Cub-Osity

Achieve Total Cub-Osity Chicago Button Museum
Category
Chicago
Beer
Sports
Additional Images
Achieve Total Cub-Osity button back Chicago Button Museum
Sub Categories
Baseball
Chicago Cubs
Text on Button ACHIEVE TOTAL CUB-OSITY. OLD STYLE LIGHT
Image Description

Neon green and orange text printed on black rectangles and black text on white background.  
Back Style
Locking pin
The Shape
Rectangle
The Size
1 3/4 inch x 2 3/4 inch
Additional Information

In the late 1980s Old Style beer had an advertising campaign for their light beer that said "achieve total light-osity" and "I've got total light-osity" as ways of expressing fandom for Old Style Light beer. This was adapted to Chicago Cubs fandom as "Cub-osity". Old Stye beer sponsored the Chicago Cubs from 1950 until 2014.
Sources

Moran, J. E. (1989, October 13). MeMorandum. North Park College News, p. 2. Retrieved June 10, 2018, from http://collections.carli.illinois.edu/cdm/ref/collection/npu_nppress/id….
Catalog ID CH0208