|Text on Button||ACHIEVE TOTAL CUB-OSITY. OLD STYLE LIGHT|
Neon green and orange text printed on black rectangles and black text on white background.
In the late 1980s Old Style beer had an advertising campaign for their light beer that said "achieve total light-osity" and "I've got total light-osity" as ways of expressing fandom for Old Style Light beer. This was adapted to Chicago Cubs fandom as "Cub-osity". Old Stye beer sponsored the Chicago Cubs from 1950 until 2014.
Moran, J. E. (1989, October 13). MeMorandum. North Park College News, p. 2. Retrieved June 10, 2018, from http://collections.carli.illinois.edu/cdm/ref/collection/npu_nppress/id….