From All Walks of Life

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Text on Button From All Walks of Life
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Black and red text around an illustration of shoe prints on a white background

Curl Text MORRIS CHAITT & SONS INC. YEADON, PA
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AIDS Walk Philly was established in 1987 when volunteers from Penguin Place, a Philadelphia lesbian and gay community center, recognized a need to raise funds for local agencies and increase public awareness of AIDS. The first walk raised $33,000 and in the following 33 years the annual event has raised over $16 million dollars with proceeds funding disease prevention, HIV/AIDS public awareness campaigns, and services for those living with HIV/AIDS in the Philadelphia region. Initially the branding for the first three walk-a-thons used only the phrase “From All Walks of Life” due to the stigma at the time surrounding AIDS, though by 1990  “AIDS Walk” was added to the walk-a-thon’s promotional materials.

Sources

AIDS Walk Philly. Retrieved 3 June 2021, from https://www.aidswalkphilly.org/

Reichard, R. (2021). AIDS Walk Philly logo query [Email].

Catalog ID IB0632