American Dietetic Association

Illustration of the Nutribird rollerskating with green to to its left and black text below it on a white background.

In 1973, the American Dietetic Association (known today as the Academy of Nutrition & Dietetics) introduced National Nutrition Week. The campaign was used to promote the profession of dietetics and encourage healthy eating habits amongst Americans. By 1977, a mascot had been created to bolster the cause. Comprised of a head of lettuce and a carrot beak, Nutribird was used as a symbol of National Nutrition Week for several years. However, by the time National Nutrition Week was expanded to National Nutrition Month in 1980, Nutribird’s use had already begun to fade. This button, featuring Nutribird and the slogan “To Hit Your Stride...Eat Smart,” is from the 1980 National Nutrition Month campaign.