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Puma, a shoe company formed in 1948 that produces many athletic shoes, ran a campaign for a new shoe called The Challenge. This was a modified version of the classic Puma GV Special model shoe. The Challenge features a lace up closure system, padded ankle, cushioned insole, and rubber outsole. They have been released in numerous colorways and were notably customized by the rapper Meek Mill.
Sole Collector (n.d.) Puma Challenge. Retrieved from https://solecollector.com/sd/00595/puma/puma-challenge