Avis We Try Harder

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COMPLIMENTARY BUTTON FROM AVIS RENT A CAR Avis rents all makes of cars ... features Fords

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In 1963, Avis, the rental car company launched the "We try harder" campaign against its rival Hertz’s. The ad emphasized Avis's No. 2 status in car rental business and portrayed itself as an underdog fighting against the powerful rival who dominated the industry. The ads drew a lot of attention to Avis and was listed in the AdAge Top 100.

The rivalry between Avis and Hertz was dramatized by the TV show Mad Men.

Catalog ID AD0369