|Text on Button||BEING DRUG FREE IS MY RESPONSIBILITY|
Traditional yellow smiley face design surrounded by white stars adn with white and yellow text above all on a red background
This slogan is one of many used on promotional items for Red Ribbon Week, which is an alcohol, tobacco and other drug and violence prevention awareness campaign observed in October in the U.S. Red Ribbon Week started after the kidnapping, torture and murder of a DEA agent in Mexico in 1985. The case was followed in the media and helped expose the world of drug trafficking and how far traffickers would go to maintain power and control. Citizens of the DEA agent’s hometown wore red ribbons in his honor, which became a symbol for prevention in order to reduce the demand of illegal drugs.