Beware the Generals

Beware the Generals Cause Button Museum
Category
Cause
Additional Images
Beware the Generals button back Cause Button Museum
Text on Button BEWARE THE GENERALS: GENERAL ELECTRIC, GENERAL FOODS, GENERAL MOTORS, GENERAL DYNAMICS, GENERAL SCHWARZKOPF
Image Description

Red text on an upper left side with white background and white text on a blue background in the lower right
Curl Text DONNELLY/COLT BUTTONS BOX 188 HAMPTON CT 06247
Back Style
Locking pin
The Shape
Circle
The Size
1 3/4 inch
The Manufacturer
Donnelly Colt
Additional Information

This is a protest button against “the Generals”: General Electric, General Foods, General Motors, General Dynamics, and General Schwarzkopf. During the 1950’s and 1960’s these companies were considered to be some of the largest and most powerful companies in the world and led their respective markets. Most of “the Generals” are not as powerful today due to smaller companies catching up, though General Electric is currently one of the most powerful manufacturing companies in the United States. 
Sources

Waggoner, J. (2003). Following the Generals. USA Today. 
Catalog ID CA0203