White text, a horizontal red line and the Body Shop logo on a black background.
The Body Shop was created in 1976 by a British human and environmental activist Anita Roddick and is one of the first cosmetic companies to prohibit animal testing with their products. Their iconic wreath logo debuted in 1976 and was modernized in 2004.The Body Shop began campaigning against animal testing in the cosmetic industry in 1989 and continued through the 1990s. A major success for the campaign came in 1998 when the UK government banned animal testing not only for cosmetics but for the ingredients as well.
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HERITAGE. (n.d.). Retrieved from https://www.thebodyshop.com/en-us/about-us/our-heritage